Kingfisher airlines marketing plan is based on good old fashioned party time bling! In-flight entertainment, ample legroom and short-skirted flight attendants, but sadly no free beer. It is currently against the law to serve alcohol in Indian airspace, but Vijay Mallya plans to change all that.
The flamboyant head of the UB Group, a $2 billion conglomerate has often been compared to Virgin's Richard Branson for the way he sells his own brand.
Rumour has it that he has a keen eye for the ladies, reportedly personally interviewing each and every air stewardess.
Goa of course, is Kingfisher land. Travel around Goa and one of the first things you see are brightly coloured shops and houses all bearing paint jobs by the Kingfisher sponsored decorator. Kingfisher advertising covers the highway hoarding and out in the bay off Coco beach you might spot.. The odd super mult-million dollar Kingfisher yacht, and as you stroll along Candolim’s main street you might be forgiven for thinking that the vast imposing entrance to the Kingfisher villa was a over large 5 star hotel with added coolness. In fact it’s just the summer residence of our super Kingfisher hero Vijay.